Here's the original notice about the call:
You might be interested to know that I personally use several different people as buddy coaches and one of the main ones who I coach with regularly is Steve Straus. Steve has been a coach since 1987 and has an extremely successful practice. I invited him to share with you how he structures his practice and the kinds of clients he attracts and how he does that. He graciously accepted my invitation. Here's a few words from Steve about what he's going to talk about during the upcoming community call -
"It was January of 1987 that I had my first coaching session and my coaching practice has evolved tremendously since then. That evolution is the result of three attributes about coaching which I love:
1) I get to continually change and grow,
2) coaching assists that change and growth, and
3) I get to redefine who I work with and how I do it. If that sounds Self-ish, it is!"
"Since I now know that a limitless market exists for coaching, I feel my only real issue is to discover and define Who I really am right now and respond to whatever pulls me. That way I'm always serving my clients (a high Value of mine) in the best way possible. As I'm continually evolving, the new clients I attract look different from the ones I attracted a year, or 5, earlier. And, my average client relationship is 3-1/2 to 4 years, a much higher average than the norm for coaching. This also means that I tend to attract clients who are evolving at a pace similar to mine. We literally spiral up together.
What does this have to do with Tom and what I'm learning from him? His family of Pure Awareness techniques, the WaveMaker, and the Core Dynamics codification of important aspects of the Human condition, together have, and continue to, contribute to my coaching effectiveness.
My most exciting and rewarding coaching today comes from my intuition. By healing/resolving/cleaning up/letting go of my stuff through Tom's processes and support I've opened up to hear, trust, and act on my intuition. I tell prospective clients that the main thing I bring to our relationship is my intuition. It's a more effective resource than the sum of all the coaching models, processes, language, approaches, and systems I've learned over the past 21+ years, together!
If the Zen truth applies here about Do Less, Accomplish More, then, through coaching from intuition, I'm well on my way to "Do Nothing, Accomplish Everything!" It's a lot easier for me while being more effective for the client.
Speaking of my clients, they range from corporate executives, to creative entrepreneurs, to traditional professionals, to high net-worth individuals, to master coaches. I love having a wide mix of people, situations, and issues on which to coach. (At any point 20-25% of my practice is repeat clients.)
I'm even building and refining a group coaching model for the owners of small businesses and entrepreneurs to creatively lower the cost of coaching for them and to have a turn-key coaching package to license to other coaches. Evolving never ends.
I'm looking forward to your curiosity during our call."
Steve has some very nice resources available at his web site including a weekly 3 minute coach email that's great and a very good artcle about needs. You can subscribe to his weekly Steve's 3-Minute Coaching and download a copy of his ebook on Needs, both at and read about Steve's small biz coaching model at
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